Privacy Statement

This Privacy Statement tells you how we collect, use, share, and protect your personal data, and together with the website Conditions of Use, applies to your use of www.epredia.com (Website). As used in this Privacy Statement, the term “Epredia” or “we” or “us” or “our” refers to affiliates or subsidiaries of Epredia.

This Privacy Statement supplements other applicable policies, practices and privacy notices that may relate to specific business relationships you have with Epredia or to certain products or services, as described in the particular privacy notice.

Please read this Privacy Statement to understand how Epredia handles personal data provided via our Website:

What data we collect
How we collect your data
How we use your data
Sharing your data
Storing your data
Keeping your data secure
Exercising your rights
Links to other websites
Changes to this Privacy Statement
Contact Us
California Privacy Rights Act

What data we collect: You are not required to provide any personal data as a condition of using our Website “Personal data” is information that identifies you as an individual or relates to an identifiable person, such as information you choose to provide via forms, applications or other online fields, including:

Personal details such as name, location (country, city and/or ZIP or postal code) and language preference
Contact details such as email address
Professional details such as company or job title

If you submit any personal data relating to other people to us or to our service providers in connection with the Website, you confirm that you have the authority to do so.

We may also collect information that does not directly reveal your identity. This includes information about your device, for example technical information, including:

name of your internet service provider
website that you used to link to our Website
websites that you visit from our Website
type of device you use
unique device identifier (such as your device IMEI number, MAC address of the device’s wireless network interface, or the mobile phone number used by the device, mobile network information, your operating system and software version number, IP address, the type of browser you use, the country and language code and time zone setting).

How we collect your data

Via the Services: We may collect personal data through the services, for example, when you sign up for a newsletter or request information about an Epredia product.
From Other Sources: We receive your personal data from other sources, such as:
- our distributors (who may share personal data that you provide to them when you buy an Epredia product or otherwise contact them following a purchase)
- public databases, including via data brokers
- our business partners, including joint marketing partners (who may share personal data that you provide to them if you indicate that you are interested in our products and services)
- social media platforms

We and our third-party service providers may collect information about your device (described above) in ways including:

Via your browser or device: Certain identifying information is collected by most browsers or automatically through your device. We use this information to ensure that theWebsite works properly.
Using cookies: We may use cookies and similar technology on our websites and in our emails. Cookies are very small text files that may be stored on your computer or mobile device when you visit a website or view images or click on a link in an email. This technology does many different things, such as letting you navigate between web pages efficiently and remembering your preferences. In emails they help us to understand whether you have opened the email and how you have interacted with it. Our websites give you more information on this technology, how and where we use the technology and how you can control it.
How we respond to Do Not Track Signals: Epredia does not respond to Do Not Track (DNT) signals transmitted by web browsers or similar mechanisms. Details on your ability to restrict or change the personal data that we may collect about you are listed in the `Cookies,’ and ‘Advertising’ sections of this statement. For further information, please visit the About Ads and/or the Network Advertising Initiative links below. Many of Epredia’s vendors participate in these programs: AboutAds.info, networkadvertising.org.
Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used on our Website to, for example, track the actions of users (including email recipients), or measure statistics about usage of the Website.

How we use your data: To enable us to perform the contract entered into between you and us and for our legitimate business interests (including for statistical purposes), we may handle your personal data for:

Communications via our Website: If you complete an online registration or web form, where you contact us with an inquiry or request and similar situations in which you have chosen to provide the information to us, we will process the information to respond to your request including for customer services support.
Products or Services You Request: Where you request a product or service from us, we may collect and use your personal data to manage your request, evaluate your eligibility for such products and services, and communicate with you about your request.
Continuing to develop, test and improve our Website, including to offer new functionality and features.
Better understanding how you interact with our Website, including its functionality and features, and ensure that content is presented in the most effective manner.
Allowing you to participate in interactive features of our Website, when you choose to do so.
Our business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
researching and evaluating how our products and services are provided and used.
evaluating the performance, impact and experience of our products and services (including based on user demographics, such as geography).

For our legitimate business purposes relating to direct marketing, and where required, on the basis of your consent, we handle your personal data:

to invite you to participate in surveys, competitions, or opinion groups or other promotional and marketing activities concerning our products and services, including in conjunction with selected third-party partners.
to make suggestions and recommendations about products or services that may interest you, as described in the “Marketing” section below.
to measure and understand the effectiveness of advertising we may serve and to deliver relevant advertising.

To comply with local legal and regulatory requirements, we handle your personal data as necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with laws and regulations and to comply with legal process and law enforcement requirements; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions or for audits, risk control, or fraud detection; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, security, safety or property, and/or that of our affiliates, you or others; (g) to allow us to pursue available remedies or limit the damages that we may sustain; (h) if we need to issue a safety notice or corrective action related to any of our products or services; and (i) to report events to governmental or regulatory authorities that are responsible for medical devices and/or telemedicine policies.

Marketing: We may contact you to tell you about products and services that we feel may be of interest to you or that are similar to those that you have already purchased or enquired about.

You may be contacted by us, or by one of our selected partners, in each case where you have consented to receive these communications. You may opt out of receiving our marketing communications at any time by contacting us at privacy@epredia.com or by using the unsubscribe link in any of our communications. We will continue to contact you for non-marketing related purposes where we need to issue a field corrective or safety notice, or where we need to send certain information to you under a legal, regulatory, or ethical requirement.

Sharing your data: We do not rent or sell your personal data to anyone. Epredia may share your information with:

our selected partners where you have chosen to participate in surveys, opinion groups or other marketing-related initiatives relating to your use of our products and services.
a prospective seller or buyer in the event of a sale or purchase of any Epredia business or asset so that the buyer can continue to provide you with information and services.
suppliers that we engage to provide services for us, including for marketing purposes or where you have chosen to share your personal data through various features and functionality provided via our Website. Where we provide your personal data to suppliers, they are required to keep your personal data confidential and secure and must only use your personal data as instructed by us.
our distributors, and business partners, for example our trusted partners and collaborators like 3DHistech.

We may also disclose your personal data where required to respond to authorized requests from government authorities or where required by law, including for national security. Where we are required by law, we may also disclose your personal data where it is necessary to enforce or apply our Website Terms of Conditions, this Privacy Statement or other agreements, to investigate or protect the rights, property or safety of Epredia, our products and services and our customers, distributors or business partners or to prevent or take action regarding illegal activities or fraud, situations involving potential threats to the safety of any person or as evidence in litigation. Your personal data may be subject to foreign laws and may be accessible by foreign governments, courts, law enforcement and regulatory agencies.

Storing your data: Residents of the European Economic Area (EEA), United Kingdom (UK) or Switzerland: Your personal data will be stored on servers hosted by GoDaddy a third-party hosting company located at 14455 Hayden Road, Scottsdale, Arizona 85260, USA. We may also transfer personal data to service providers located outside Europe, including where required to fulfill an order, administration of an enquiry or request you make via our Website or the provision of support services. Such countries may have different levels of data protection than those that apply in your country of residence and where we transfer personal data, we have entered into arrangements to protect the processing of personal data, including certifications (such as the EU-US Data Privacy Framework or its successors) or signing data transfer agreements with recipients of the information (such as special contracts known as the EU Standard Contractual Clauses, and the equivalents). Epredia will store your information for as long as we have to by law, and where there is no legal requirement, we will only store it for as long as necessary to fulfill the purposes for which it was collected as described in this Privacy Statement. To determine the appropriate period for storing personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Keeping your data secure: Epredia implements appropriate administrative, technical and physical safeguards to protect the confidentiality, integrity and availability of your personal data. We will use strict procedures and security features, including cryptographic techniques, and take all steps reasonably necessary to ensure your personal data is processed securely and in accordance with this Privacy Statement. Transmission of information via the internet is not completely secure. Although Epredia will do its best to protect your personal data, we cannot guarantee the security of your information transmitted via our Website and any transmission is at your own risk.

Exercising your rights: Residents of the EEA, UK or Switzerland: You have the right to: (a) request access to the personal data we hold about you; (b) request we correct any inaccurate personal data we hold about you; (c) request we delete any personal data we hold about you; (d) restrict the processing of personal data we hold about you; (e) object to the processing of personal data we hold about you; and/or (f) receive any personal data we hold about you in a structured and commonly used machine-readable format or have such personal information transmitted to another company. We may ask you for additional information to confirm your identity and for security purposes, before disclosing information requested to you. Where you have been asked to provide consent, you can withdraw your consent by contacting us using our contact details below. Any withdrawal of consent will not affect the lawfulness of data use based on your consent before the withdrawal, and we will only stop handling the personal data that relates to the withdrawal of consent.

To exercise any of your rights in connection with your personal data, please contact Epredia: privacy@epredia.com or Epredia, 20 Post Rd, Portsmouth, New Hampshire 03801 USA. We will handle any requests in line with applicable local laws. If you are located in the EEA, UK or Switzerland, you have the right to lodge a complaint about how we process your personal data with the supervisory authority in your country.

The Website is not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide personal data via the Website.

Links to other websites: Our Website may contain links to other third-party websites that are not governed by this Privacy Statement. Although we try to link only to websites with high privacy standards, this Privacy Statement will no longer apply once you leave our Website. Links to other websites are provided for information only and do not constitute endorsements. Epredia and/or its affiliated companies are not responsible for the content of links or third-party websites and do not make any representation regarding their content or accuracy. Your use of third-party websites is at your own risk.

Changes to this Privacy Statement: Any changes we make to our Privacy Statement in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Statement.

Contact us: Questions, comments and requests should be addressed to the Epredia Data Protection Officer at privacy@epredia.com or to Epredia, 20 Post Rd, Portsmouth, New Hampshire 03801 USA

If you are an EEA, UK or Switzerland resident, Epredia is the ‘data controller’ for your personal data. This means they are responsible for deciding how we can use your personal data. You can contact the Data Protection Officer by emailing privacy@epredia.com.

We are committed to working with you to settle any complaint or concern about privacy. However, if you are not happy with how we manage your complaint or concern, you can complain to the data protection authority of your country using their website.

California Privacy Rights

Our California Privacy Disclosure explains how Epredia collects, uses and discloses the personal information of California residents subject to the California Consumer Privacy Act, amended by the California Privacy Rights Act (“California Privacy Rights Act”). This Disclosure also applies to residents of other US States with similar privacy laws, as applicable.

For more information about how we collect, disclose and secure information about our customers, please refer to our Privacy Statement.

To the extent this notice conflicts with our Privacy Statement, this Disclosure takes precedence for California residents.

California Disclosure

Personal Information under the California Privacy Rights Act: Under the California Privacy Rights Act, “Personal Information” is information that identifies, relates to, or could reasonably be linked to a particular California resident or household.

Personal Information We Collect: We collect Personal Information about California residents in a variety of contexts. The main reason we collect Personal Information about California residents is to provide products and services. However, the Personal Information that we collect, use and disclose about a California resident will depend on our relationship with that resident. In the previous 12 months, we have collected the following types of Personal Information about California residents subject to the California Privacy Rights Act:

Identifiers, such as name and email address
Internet or network activity information, such as browsing history and interactions with our website
Inferences drawn from any of the Personal Information listed above to create a profile about an individual’s characteristics

How We Use Personal Information: The purposes for which we use the Personal Information that we collect about California residents depends on our relationship with the specific individual. Generally, we may use Personal Information to operate, manage and maintain our business, to provide our products and services, and to achieve our business objectives. For example, we use Personal Information to personalize, develop, market and provide our products and services, detect and prevent fraud, maintain our systems and infrastructure, perform security control and monitor and maintain business records. We do not use sensitive personal information, such as medical information, to provide this Website. Additional information on how we may use personal information can be found in the section titled “How we use your data” above.

How We Share Personal Information: We share Personal Information about California residents for our business purposes in a variety of contexts. For example, we disclose Personal Information about California residents to our service providers to market our products and services. In the past 12 months, we have disclosed to third parties, such as our distribution partners, the following categories of Personal Information about California residents that are subject to the California Privacy Rights Act: (1) Identifiers, such as name, and email address; (2) Internet or network activity information, such as interactions with our website; (3) Inferences drawn from any of the Personal Information listed above to create a profile about an individual’s characteristics, for example.

How Long We Keep Personal Information: We keep your Personal Information for as long as needed or permitted taking account of the purpose(s) for which it was collected, and we will also consider (i) if we have a continuing relationship with you; (ii) if retention is required by a relevant legal obligation; or (iii) if it is legally advisable (such as litigation or regulatory investigations, or the time available to bring a legal claim). We may remove Personal Information for inactive accounts from our database, subject to any applicable legal or regulatory obligations. Similarly, we may delete Personal Information at any time and without providing a reason.

How to Access, Correct or Delete Your Personal Information: please see the general privacy rights section below.

We Do Not Sell Personal Information: As stated in this Disclosure, in the past 12 months we have not “sold” Personal Information about California residents. In this Disclosure, “sold” means the disclosure of Personal Information for monetary or other valuable consideration, and “shared” means the business sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, an individual’s Personal Information to a third party for cross-context behavioral advertising, whether for monetary or other valuable consideration.

Sharing Personal Information and Opt-Out Right In the past 12 months, we have shared the following types of Personal Information about California residents that are subject to the California Privacy Rights Act, with third parties for cross-context behavioral advertising: (1) Identifiers, such as name and email address; (2) Internet or other electronic network activity information, including, but not limited to, IP address, unique device identifier, browsing history and information regarding an individual’s interaction with our website. The main third party with which we share the above categories of Personal Information for cross-context behavioral advertising is LinkedIn.

For more information about how we collect, disclose and secure information obtained through epredia.com and other websites operated by us and through our “Social Media Pages” and “Targeted Advertising” activities, please review our Privacy Statement.

CPRA Annual Metrics: Under the CPRA, we provide on request a copy of the Annual Report that provides requested metrics for the previous calendar year. To access the metrics, contact privacy@epredia.com. Epredia does not sell personal information and therefore does not have any statistics for Opt Out requests.

Privacy Rights – requests to access, correct and delete personal information

Requests for Access to and Correction of Personal Information: If you are a resident of California you may request that we provide to you the following information covering the 12 months preceding your request: (1) the categories of Personal Information that we collected about you and the types of sources of such Information; (2) the business or commercial purpose for collecting Personal Information about you; (3) the categories of Personal Information about you that we disclosed to third parties for a business purpose and the categories of third party recipients (if applicable); and (4) the Personal Information we collected about you.

Residents of California can also request correction of inaccurate personal information that we have about you. In some cases, we may refuse your request. For example:

If we cannot verify your identity
If we cannot confirm that the Personal Information that we hold relates to you
If an exception under the relevant state laws applies, such as where the disclosure of Personal Information would adversely affect

Requests to Delete Your Personal Information: If you are a resident of California, you may also request that we delete Personal Information that we collected about you. We may refuse your request where an exception under the relevant state laws applies.

If you are a resident of California, or any other US State offering similar rights, you can request access, correction, deletion or any of your other privacy rights by contacting privacy@epredia.com or calling (800) 522-7270. We will let you know if the rights do not apply to you.

Your request must:

Provide sufficient information to allow us to reasonably verify you are the person about whom we hold personal information, or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, and respond to it.

We cannot provide you with personal information if we cannot verify your identity or authority to make the request or we cannot confirm the personal information relates to you.

August 2023

Cookies Policy

Use of Cookies

We use cookies and similar technologies. These are small data files that are sent to your browser and placed on your computer’s hard drive when you visit a website. The information the cookie contains is set by a website’s server and it can be used when the user visits the website. Cookies are designed to remember things that an internet user has done whilst on a website in the past, which can include putting products in a basket, logging in, or clicking on links. We make continuous improvements and changes to the ways we use cookies and similar technologies.

Some of these are persistent cookies that may be used if you log on to restricted areas of our Website to remember who you are. Others are session cookies that may be used for anonymous identification of a website visit for technical purposes only. Session cookies are stored only temporarily during the browsing sessions and are deleted once the browser is closed.

We use cookies and similar technologies to, for example, identify you when you sign-in to our Website and remember your preferences, to analyze how you use our Website by tracking specific actions on our Website, such as the completion of a purchase and visits to the various pages of our Website, to collect anonymous statistical information on how visitors use our Website so that we can make improvements to its usability and to improve content delivery value, and to allow you to share pages with social networks like Twitter, Facebook and LinkedIn.

We also use cookies and similar technologies provided by other companies to collect web traffic information such as time, date, IP address, and browser, so that we can store your preferences and other information on your device and save you time on subsequent visits by eliminating the need to repeatedly enter the same information. In most circumstances the information captured cannot identify you as an individual. This data could possibly lead to your identification, but we do not use it to do so.

Matomo: to provide you with the best possible experience on our website, we need to collect and process certain information. Depending on your use of the Services, that may include:

Contact us via email/form submit — for example, when you ask for support, send us questions or comments, or report a problem, we will collect your name, email address, message, etc. We use this data to answer the queries we receive.
Usage data — when you visit our site, we will store: the website from which you visited us from, the parts of our site you visit, the date and duration of your visit, your anonymized IP address, information from the device (device type, operating system, screen resolution, language, country you are located in, and web browser type) you used during your visit, and more. We process this usage data in Matomo Analytics for statistical purposes, to improve our site and to recognize and stop any misuse.
Cookies — we use cookies (small data files transferred onto computers or devices by sites) for record-keeping purposes and to enhance functionality on our site. You may activate or restrict the transmission of cookies by changing the settings of your web browser. Cookies that are already stored may be deleted at any time.

The processing of personal data with Matomo is based on explicit consent. Your privacy is our highest concern. That’s why we will not process any personal data with Matomo unless you give us clear explicit consent.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

Opting Out of Cookies: You may refuse to accept cookies by altering the settings on your internet browser (for example Internet Explorer, Chrome and Firefox). Please note that if you choose not to permit cookies some areas of our Website may not function properly or be accessible. In general, by consulting the help menu item in your internet browser, instructions on how to disable or delete cookies is available. Most browsers are set-up to accept these cookies automatically. In addition, you can deactivate the storing of cookies or adjust your browser to inform you before the cookie is stored on your computer. You may also use self-regulation programs available in your jurisdiction to manage the way that companies other than Google advertise to you, such as the EU-based Your Online Choices. Please note though, that if you delete your cookies:

We will no longer know that you’ve opted out of online behavioral advertising, so the banners from our third-party advertisers will reappear when you visit other selected websites. We will no longer automatically recognize that you have agreed to our Privacy Statement and will ask for confirmation of this.

Advertising

We partner with third parties that collect information across various channels, including offline and online, to deliver more relevant advertising to you. Our partners may place or recognize a cookie on your computer, device, or directly in our emails/communications, and we may share personal information with them if you have submitted such information to us, such as your name, email address, or device ID. Our partners may link the non-personal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes, such as to assess the effectiveness of our advertising by identifying events (such as registrations, checkouts, etc.) on our Website which happened as a direct result of our advertising.

To learn more about interest-based advertising in general and to opt out, please visit http://www.aboutads.info/choices. To opt out of the use of your mobile device ID for targeted advertising, please see https://www.aboutads.info/appchoices.

Targeted Advertising

Online Behavioral Advertising helps us display marketing messages on other websites that are relevant to you, based on your behavior on the web. If you don’t want to receive targeted advertising, you can opt out. Please visit the Network Advertising Initiative (NAI) Opt Out Page below to opt out, and for additional information: networkingadvertising.org/choices/

If you choose to opt out of advertisements, you will still see adverts, but they will likely be less relevant to you.

If you see one of our advertisements on a third-party website, an AdChoices (or Advertising Option) icon will also be displayed on that website. To opt out of the use of non-personal information in interest-based advertising of our products or services on third-party websites, click the AdChoices icon and follow the instructions. If you choose to opt out of interest-based advertising, a cookie will be placed on your browser to mark your opt out decision.

Cookie List

We use the following cookies on our Website:

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Cookie Subgroup	Cookies	Cookies Used
epredia.com	In_or	Third Party

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Subgroup	Cookies	Cookies Used
clickagy.com	Irsync.com	Third Party
sitescout.com	ssi	Third Party
epredia.com	fbp	First Party
twitter.com	personalization_id	Third Party
t.co	muc_ads	Third Party
linkedin.com	AnalyticsSyncHistory, bcookie, li_sugr	Third Party
ads.linkedin.com	lang	Third Party
eloqua.com	ELOQUA, ELQSTATUS	Third Party
doubleclick.net	test_cookie	Third Party
www.facebook.com		Third Party
youtube.com	CONSENT, GPS, VISITOR_INFO1_LIVE, YSC, DEVICE_INFO, pk_ses, pk_id	Third Party
Demdex.net	demdex	Third Party
Dpm.demdex.net	dpm	Third Party
Agkn.com	u, ab

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor.

Cookie Subgroup	Cookies	Cookies Used
epredia.com	_gid, _tccl_visit, _tcl_visitor, _uetvid, _pk_ses, _pk_id	First Party
img1.wsimg.com	_tccl_visitor	Third Party
cdnjs.cloudflare.com	_pk_ses, pk_id	Third Party
cdn.matomo.cloud	_pk_ses, pk_id	Third Party

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Cookie Subgroup	Cookies	Cookies Used
fontawesome.com	__cfduid	Third Party
ws.zoominfo.com	_pxhd, visitorId	Third Party
zoominfo.com	_cf_bm, __cfuvid	Third Party

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookie Subgroup	Cookies	Cookies Used
epredia.com	PHPSESSID	First Party
epredia.com	OptanonAlertBoxClosed, OptanonConsent	First Party
datatables.net	__cfduid	Third Party

Revised: August 2023